<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The Strategic Siren]]></title><description><![CDATA[The Strategic Siren]]></description><link>https://www.thestrategicsiren.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 15 Sep 2026 10:42:27 GMT</lastBuildDate><atom:link href="https://www.thestrategicsiren.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[What You Think Marketing Is vs. What Marketing Actually Is]]></title><description><![CDATA["I tried marketing. It didn't work."

I hear this constantly. And almost every time, when I ask what they actually did, the answer is one of two things: they did sales and called it marketing, or they did decoration and called it marketing.]]></description><link>https://www.thestrategicsiren.com/post/what-marketing-actually-is</link><guid isPermaLink="false">6a821e44a7a7d1a936d8142e</guid><pubDate>Sun, 16 Aug 2026 20:32:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78fcdb_2ba2cfed6b0a4327adea9954d26d3094~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>msouza23</dc:creator></item><item><title><![CDATA[What is Digital Marketing?]]></title><description><![CDATA[Somebody has told you that you need digital marketing.

Maybe it was an agency. Maybe it was an ad for a course. Maybe it was your nephew. And the way it was said made it sound like a separate thing you're missing — a specialty, a department, a discipline you never got trained in and now you're behind.

Let me save you some money.]]></description><link>https://www.thestrategicsiren.com/post/what-is-digital-marketing</link><guid isPermaLink="false">6a821e4440f3daf10ba5ec47</guid><pubDate>Sun, 16 Aug 2026 20:32:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78fcdb_63bbb6cf1ad94bdbaeaf70f1666ae1de~mv2.jpg/v1/fit/w_1000,h_683,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>msouza23</dc:creator></item><item><title><![CDATA[Who Is Your Customer, Actually?]]></title><description><![CDATA[Ask a business owner who their customer is and you'll get one of two answers.

"Everyone."

Or a sketch so soft it describes half the county — women, twenty-five to fifty-five, local, middle income, likes nice things.

Both answers mean the same thing. I haven't decided.

And I want to be careful here, because this is the point in the series where most people expect a branding exercise. A worksheet with a stock photo and a made-up name. Meet Sarah, 38, enjoys yoga and podcasts.]]></description><link>https://www.thestrategicsiren.com/post/who-is-your-customer-actually</link><guid isPermaLink="false">6a821e420d24f7afd0f3a1c1</guid><pubDate>Sun, 16 Aug 2026 20:32:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78fcdb_ac5e4cc811ae4f5b9160568789ece7ad~mv2.jpg/v1/fit/w_1000,h_683,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>msouza23</dc:creator></item></channel></rss>